Core actions -> things that make a difference.
Surface actions -> things that look like they’re doing something.
Great distinction from Straight Line Leadership.
And to be honest, at least some of the things I’m doing right now are surface-level. Maybe many.
Do we need to make “great” products to see if we can sell them? Isn’t our first e-commerce thing supposed to be a throwaway anyway? It’s okay if it’s a little rough around the edges.
Perfectionistic tendencies die hard. Gotta look good, as if people are spending their time and life thinking about anything I’m doing. They’re not.
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